Perception AREA planning tool
Green Heart Partnership’s model of creative consultation, Perception AREA, captures the perceptions of the community about a particular site or issue over a specific, and usually extended, period of time.
Perception AREA builds upon a successful record of local authorities using artists to engage and consult with communities, but develops and refines the methodology into a focused and innovative consultation tool that directly addresses the client’s specific aims and objectives. It does not replace existing models of consultation but works alongside them, helping to identify ‘commonality’ between disparate, and at times fragmented, strands of the community, through a non-confrontational approach.
Perception AREA: Reel time has successfully been employed in many districts in Hertfordshire in partnership with GHP. The artists do not ask direct questions but use creative triggers and digital technology to explore the real attitudes of individuals, providing an insight into their hopes and fears, uncovering their understanding of local situations however informed or misinformed. These perceptions are communicated back to officers, decision / policy makers and often funding and development partners, through the format of multi-media presentations, helping them to make better-informed decisions.
Find out more about Perception AREA: Reel time projects in:
Broxbourne: Wormley Community Centre
East Herts: Sele Farm Community Centre
St Albans: Clarence Park
Watford: Bushey Arches
Perception AREA: Snapshot has been employed in Stevenage to capture the perceptions of key users and non-users of the
Find out more about the Stevenage Town Centre Gardens project
Documents
Art forms
- Non-art form
Themes
- Community Development
Interventions
- New ways of working with LAs